b2bea_membership_close — Sequence Design
b2bea membership close — Sequence Design Status Week 1 settled. Week 2+ to be designed. Rules Business days only (Mon–Fri, skip weekends) All steps → requires justin send = true (drafts for Justin to review) LinkedIn same day approval Enrollment day = meeting day. Day 0 fires next morning (delay days = 1). Day 1 LinkedIn is conditional: not connected → send ...
Week 1 settled. Week 2+ to be designed.
- Business days only (Mon–Fri, skip weekends)
- All steps →
requires_justin_send = true(drafts for Justin to review) - LinkedIn same-day approval
- Enrollment day = meeting day. Day 0 fires next morning (delay_days = 1).
- Day 1 LinkedIn is conditional: not connected → send request; already connected → send message
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| Day | delay_days | Channel | Step | Content | |---|---|---|---|---| | 0 | 1 | Email | Personal follow-up | Structure from real example: personal opener referencing something specific from meeting, membership overview, B2BEA World sponsorship link, Ashley/Cris references, reply CTA | | 0 | 1 | LinkedIn | Connect / message | Not connected → connection request. Already connected → "Great to meet you yesterday — sent you an email with everything." | | 4 | 4 | Email | Proof asset — Greenville Live | Short email, let the video do the work. Link: https://www.youtube.com/watch?v=2BGy3t92qM8 | | 5 | 5 | LinkedIn | Short — goal-specific | Pick relevant Justin short from library based on contact goal. One-liner + link. | | 7 | 7 | Email | Education — 3 issues + masterclass | Frame around 3 main issues (executive alignment, customer adoption, data readiness). Link: https://www.b2bea.org/insights-advice/beyond-the-website-driving-real-customer-adoption-in-b2b-ecommerce |
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_To be built — map shorts to goal types (awareness, credibility, pipeline, marketing_relief)_
Example: https://www.linkedin.com/posts/justinking_im-really-excited-for-this-one-earlier-activity-7452692971390464000-HFzs
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_To be designed next session_
- Day 9: LinkedIn — Insight
- Day 11: Email — The people
- Day 13: LinkedIn — Event seed
- Day 14: Email — Campaign visibility / FOMO
- Day 15: Email — Where you fit (pulls from meeting notes)
- Day 17: LinkedIn — Momentum
- Day 19: Email — Value expansion
- Day 21: Email — Personal career upside
- Day 22: LinkedIn — Casual check
- Day 23: Email — Event context
- Day 25: LinkedIn — Social proof
- Day 28: Email — Soft recap
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- Day 7 conflict: Boss-arming (old) vs "What this looks like" (new) — not yet resolved
- LinkedIn shorts library — need to curate 3-4 posts per goal type
- Static links (membership overview, B2B World sponsorship) — confirm URLs