Bezel Team strategy-synthesis strategy-001
internal prototype · canonical JSON + Dreamborn Forge HTML
internal generated
strategy-synthesis · supabase_json

Bezel Team strategy-synthesis strategy-001

strategy-synthesis artifact · for Bezel Team · phase strategy-001 · status draft

Planning Surface

Use this to decide what happens next.

Status

draft

Phase

strategy-001

Agent Handoff
Start Here

strategy-synthesis artifact · for Bezel Team · phase strategy-001 · status draft

Completion Evidence

No explicit evidence field yet. Require tests, screenshots, linked PRs, or reviewed outputs before marking complete.

Artifact Shape
  • kind: strategy-synthesis
  • version: 1
  • created at: 2026-05-04T12:02:39.018Z
  • project id: bezel-team
  • first 30 days: 4 items
  • pricing stance: why_not_seats: string, recommendation: string, why_not_tokens: string, initial_test_prices: object, why_not_pure_per_run: string
  • model comparison: claude: object, gemini: object, atlas_codex: object
  • source artifact id: e89f24e2-a12d-4b3f-b96e-aee2c8e6e83e
  • company product rule: company: string, product: string, naming_rule: string, paid_product: string, public_wedge_later: string
  • recommended direction: v1_loop: string, category: string, one_liner: string, first_buyer: string, first_wedge: string, v1_do_not_build: object, ai_first_reframe: string
  • next artifact recommendation: Create INTENT.json next, explicitly locking category, buyer, wedge, V1 loop, pricing hypothesis, and non-goals before architecture.
Structured Payload

Machine-readable source fields

kind

strategy-synthesis

version

1

created at

2026-05-04T12:02:39.018Z

project id

bezel-team

first 30 days
  • Interview 10 founder-led or 5-15 person engineering teams; inspect their actual backlog and identify chore/debt issues they would delegate.
  • Build the thinnest hosted Team loop against GitHub only: label issue, run worker, open PR, show status/proof.
  • Run Bezel on Dreamborn/Bezel internal repos first, then one design partner repo with supervised setup.
  • Success gate: one real external customer merges at least five Bezel-generated PRs and says they would pay for more capacity.
pricing stance
why not seats

AI-first value is autonomous throughput, not number of human supervisors.

recommendation

Use capacity packages based on completed/review-ready task units for the buyer-facing model; meter agent-hours internally for margin and abuse control.

why not tokens

Tokens expose implementation detail and make Dreamborn look like a model reseller.

initial test prices
pricepackagepurposeincluded
$499/moDesign Partnervalidate willingness to pay and usage shapeup to 100 review-ready task units or agreed fair-use cap
$1,499-$1,999/moTeamfirst real commercial packagelarger task capacity, hosted dashboard, managed workers, persistent history
why not pure per run

Punishes retries and messy real engineering work.

model comparison
claude
wedge

Backlog debt relief for 5-15 person engineering teams.

biggest warning

Bezel Core, ledger, multi-provider support, and enterprise features are distractions before paid Team validation.

strongest point

Bezel should be work management for AI coding agents, not an infrastructure control plane.

pricing recommendation

Hybrid active-repo base plus included agent-hours and overage.

gemini
wedge

Chore backlog for founder-led/small engineering teams.

biggest warning

Do not build Core or custom ledger before one real team merges one Bezel-generated PR.

strongest point

AI-first framing should be autonomous capacity/team member, not DevOps tooling.

pricing recommendation

Capacity subscription around Task Units from issue intake to review-ready or merged PR.

atlas codex
wedge

A small team connects GitHub, labels chore/debt issues, Bezel returns PRs with proof bundles for human review.

biggest warning

If the first screen feels like logs, pipelines, ledger, or agent configuration, the product has missed the AI-first shift.

strongest point

The category is managed autonomous engineering work. The first product should sell delegated throughput with reviewable accountability.

pricing recommendation

Start with simple task-capacity packages for buyer clarity, track internal cost by agent-hour, and reserve repo/seat concepts for limits not value.

source artifact id

e89f24e2-a12d-4b3f-b96e-aee2c8e6e83e

company product rule
company

Dreamborn

product

Bezel

naming rule

Dreamborn is the company. Bezel is the product. RedKey is legacy/internal only.

paid product

Bezel Team

public wedge later

Bezel Core

recommended direction
v1 loop

GitHub issue label -> Bezel queue -> isolated worktree -> Codex run -> proof bundle -> PR -> human review -> merge/decline -> run history.

category

Work management for autonomous coding agents

one liner

Assign your backlog to Bezel. Review the PRs. Merge what is good.

first buyer

Founder-led or 5-15 person engineering teams with real backlog debt and velocity pressure.

first wedge

Chore/backlog debt relief: dependency updates, tests, docs, small migrations, low-risk bug fixes, hygiene tasks.

v1 do not build
  • Bezel Core CLI
  • Linear integration
  • multi-agent-provider matrix
  • enterprise SSO/RBAC
  • custom public ledger story
  • marketplace
  • autonomous merge without explicit policy
ai first reframe

Do not price or design around humans using software. Price and design around autonomous work capacity that humans supervise.

next artifact recommendation

Create INTENT.json next, explicitly locking category, buyer, wedge, V1 loop, pricing hypothesis, and non-goals before architecture.